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A recent survey of the OneSource Product Council suggests that most social media tools are not having a large impact on the way they research companies and contacts. 66% of respondents suggested LinkedIn is “significantly” or “moderately” changing their methodologies 23% said the same of Personal & Professional Blogs Twitter, Facebook, and YouTube did not achieve »more...
Many out of work employees are pouring over Monster.com, Careerbuilder and countless recruiting websites in the hopes of finding an employment opportunity. But sales people can be doing the same…namely using the job boards to find an opportunity. A sales opportunity that is! As the US economy has slogged through this economic recession, employers across »more...
I recently launched a Product Council for OneSource – a panel of customers who can serve as our “go to” people when we need help with product development, roadmap planning and other items that impact our user base. Up until now, each time we needed feedback from more than a handful of clients, I put »more...
Market sizing is often a challenging exercise (as is any exercise of trying to predict the future), but there are few approaches that I’ve found to be pretty helpful in sizing the market. First, it’s important to have a clear understanding of whether you’re trying to get at “market potential” or to determine true revenues »more...
Individuals, job seekers, recruiters and sales people have long known the power of LinkedIn. Finding a networking connection can lead to a number of opportunities and it’s much easier to get a ‘warm’ introduction through LinkedIn than it is by calling the company receptionist. But for years now, when sales people have been asked about »more...
I participated in several sessions with clients over the last few weeks on how business information tools should integrate with CRM. As we talked through the process each client follows in their CRM to progress prospects through to customers, I often heard them say, “I don’t know if this is the right way…we do things »more...
People often talk about using social media and listening platforms to uncover market trends, but what’s the best way to do this? One good approach to identify market trends on the web is to use a combination of Twitter and Google – one to spot potential trends and the other to view trend trajectories. Twitter »more...
Lots of great activity going on at Dreamforce (the Salesforce.com annual show) including the launch of the new Salesforce Chatter, the new social computing component of Salesforce. Social media applications like Twitter, MySpace and Facebook have always been about sharing and collaborating, and with the recent beta launch of Google Wave , collaboration is front »more...
This article from the Voice of Vovici on CRM Best Practices for Customer Experience Management reminded me that we already have a lot of great information on our clients and prospects at our fingertips. Mine your CRM prior to connecting with clients (whether it be a call, email, or survey), so that each communication focuses on finding »more...
In my last post, I talked about being asked by senior management to analyze our company’s customer base to understand who our customers are (by industry), how big they are (company size), what they buy and how much they spend. They also want to know which segments are growing and which are our best segments. »more...